A brief history of over the counter pill design

It’s not daily {that a} advertising crew is tasked with designing the branding and packaging of the primary over-the-counter contraception capsule to be bought within the U.S.

This was the problem, and the chance, confronted by the crew behind Opill, the landmark capsule from drugmaker Perrigo that acquired approval from the Meals and Drug Administration earlier this month. Their transient: Create a design that will stand out in America’s notoriously sprawling pharmacy aisles; encourage belief and confidence; be simple to recollect and acknowledge; attraction to ladies — together with youngsters — in addition to trans males and nonbinary individuals; clearly talk its function; be easy to hold and use; comprise easy however correct person info; and clear FDA necessities.

Selecting the suitable strategy took years of analysis and testing, which resulted within the identify Opill and packaging that includes brilliant teal, saturated pink, and yellow, in addition to a rounded font paying homage to millennials’ ubiquitous favourite Gotham. All of those options are supposed to set the product aside from the handfuls of prescription contraceptive drugs out there within the U.S. market and internationally.